Diaspora is what you would call a “smart” site. While users and media all over the world were buzzing with Facebook’s privacy issues, Diaspora creators took a different route by providing an alternative to the social media giant by just posing the question to user “Why can’t privacy and connections go together?” This rather ambitious attempt by the founders has managed to capture a lot of eyeballs.
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The old adage of “Not all change is good” was proved right, and how, when DIGG users revolted against the new interface of the website. Barely a week after DIGG changed to its new version 4, did users start protesting against the numerous changes that it brought with it. Some of the major changes that the site saw were removal of the upcoming news page, a “my news” section as default, removal of the “bury” or “dislike” button amongst other smaller ones.
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Tips for SEO link building
by SEO Research Desk @ Convonix.com on August 31st, 2010
Links are the path ways by which search engine spiders get to your website. For this very reason, building links is crucial to any Search Engine Optimization campaign. Link building is also important from a popularity perspective as a website is ranked according to the amount and quality of links it generates. Any SEO experts will advise you to concentrate well on building relevant links. Here are some tips that can help you get started on your Search Engine Marketing plan:
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Emmy Awards get social
by SMO Research Desk @ Convonix on August 30th, 2010
The 2010 Emmy awards were celebrated this Sunday and Emmy authorities used Social Media in a big way to promote the ceremony. NBC made use of Twitter to give users a more real time experience for one of the most watched award shows.
To get on to the “live and exclusive” bandwagon, NBC set up a special website whereby users can send tweets directly to the host for the night, Jimmy Fallon. Users could either get on to the website or use #imontheemmys hash tag to make sure their tweets reach the host. This year users got to introduce their favorite stars by sending their introductory tweets which were then used by host Jimmy Fallon. This was a great tactic to get users on to their televisions in hope of their tweet being the chosen one.
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A recent study by several USA monitoring agencies has shown a remarkable 72% companies indulging in Social Media. The study by King Fish Media and its partners also showed that the companies wanted to increase its marketing budget in the coming years.
Social Media has become a coveted method of marketing due to its “human factor”. Most people are on social media networks to directly influence customers. Unlike traditional marketing and advertising, Social Media gives you the advantage of talking to your customers and having them revert back to you. This provides a more valid and personalized data. It is no wonder, therefore, that USA companies are increasing their social media budgets.
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SEO: Server & Domains
by SEO Research Desk @ Convonix.com on August 30th, 2010
At times even experienced Search Engine Optimization experts find servers to be a weird and mysterious entity. Servers play a key role in SEO and need to be fully understood for your Search Engine Marketing strategy to be effective.
The domain is an important place for you to start understanding SEO for your server. It is important to know if your server if it is a dedicated server or it is shared. Although dedicated servers cost more, they allow users to have a lot more control over their webpage. A domain that is hosted on multiple networks can have a load balancer to take users to the correct pages.
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On Page SEO tips
by SEO Research Desk @ Convonix.com on August 30th, 2010
On page Search Engine Optimization is the first step in your SEO efforts. Your webpage should be optimized in a way that it is both search engine and user friendly. If your on page SEO is strong, it gives you a higher chance of ranking better in search engines. Here are some tips that will help you with your on page optimization:
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One of the most common mistakes that Social Media Optimizers face is deciding on the goals for the social media of their brand. Unless the goals set are right for the brand, the strategy will not be relevant. Most goals exist to solve an underlying problem. Once an SEO expert can identify the problem his client wants to tackle, then a strategy can be built around it.
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A lot of brands indulge in Social Media to promote their business. However the most crucial thing to be kept in mind during Social Media Optimization is to make sure it is done right. More often than not SEO experts take the short cut and do not research the social media tools before applying them. What must be remembered is that Social Media Optimization is not just a passing fad. A proper plan or strategy must be created before jumping into it. Social Media provides a vast range of options at your fingertips, and a good Social Media Optimizer would construct a well thought out strategy to effectively use those tools.
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Google has taken a recent step to appeal to small businesses by setting up a setup guide. This guide will help users get advice and tips on how to use Google Places and other Google sites. The tools are aimed towards Small and Medium businesses and this guide will prove to very beneficial for those getting started.
Google sites is a service that’s allows users to create simple and basic template based web sites that will a part of Google’s cloud infrastructure. This feature allows users to choose from templates that will suit their business and color scheme and create an easy and free website.
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For years the Social Media giants, Facebook and Orkut, have been having a silent war over users. 9 million of Facebook’s users were Indian, yet Orkut (a Google offering) managed to gather a more market share. However today ComScore reported an increase in Facebook’s Indian users, which has surpassed that of Orkut. For years Orkut had been a major stakeholder in the Indian and Brazilian Social media scene. Although it never took off in USA, in India it remained a popular site for years. When Facebook was eventually launched people slowly started shifting, however a majority remained on Google’s site.
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For any marketing strategy to be effective it must be a combination of all avenues of PR, SEO and other marketing tactics working in tandem. No marketing strategy can be effective in isolation. Joined-up marketing is the new path to brand excellence.
Search Engine Optimization is gaining a lot of importance in the marketing circle. Initially considered a technical extra, SEO is now becoming a crucial step of a marketing plan. PR executives and advertisers now see the need to be in constant tandem with SEO professionals. They are the ones who can give advice on what kind of words need to be included in a press release or print ad, which will help leverage the brand.
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Search Engine Optimization experts know exactly what makes a good link. A keyword like “cheap phones” leads directly to your client’s website that sells these phones. However the rules of SEO are evolving every day. The main task therefore is to keep updated of the changing trends.
Google algorithm considers anchor text as a separate section and ranks it accordingly. Keywords need to be present in the anchor text to give it and your website certain credibility.
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Social media has revolutionized the world. With the boom in social media the world has become a global village and all of us global citizens. Mobile technology has moved beyond the usage for socializing purposes to a more complex need to be a part of the e-universe. The question that arises from this is whether location specific services can change the world? Here are famous ways in which location based services have made a mark on the world:
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Maintaining a positive reputation is becoming a growing concern on the internet. Getting rid of a negative reputation in search engines is a lot more difficult than developing the negative result itself. Not only brands but even individuals are striving to maintain a positive reputation on the internet. With the current development of the internet, it would take users under 2 seconds to gather all information. So in this day and age of speed, maintaining a positive reputation is crucial.
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SEO India
SEO India - Search engines strive to deliver the most relevant content for each and every search query. A major factor that determines relevancy is the location of the businesses showing up on the result pages vis-ŕ-vis the location of the person searching. To ensure that a search engine user in India gets relevant results, Google sends him directly to
Google India
Why is "SEO for India" important?
A 'SEO for India' strategy is important to you if your business targets the Indian Market. Most search users type in google.com address bar and do not realize that they're automatically taken to the India specific Google engine. Hence, as a business targeting India, you need to ensure that your site shows up when people search.
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You've got a great website and an awesome Search Marketing Campaign by an SEO Company that results in tons of traffic to your site. But... Are you getting the most from this traffic
Social Media Marketing
Web 2.0 has ushered in a new era in the still nascent world of internet marketing. Studies show that the advent of blogs, social media platforms, social bookmarking sites and other web 2.0 initiatives has resulted in over 44% of internet users becoming content creators. This combined with the increasing reach of search engines has resulted in an increase in exposure to any content that is created online. Our Social Media Optimization services....
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